The European Commission published a proposal for the Green Claims Directive on March 22, 2023, in a bid to stop misleading environmental messaging on consumer goods in the EU and address greenwashing concerns.
This proposal provides more specific rules and complements the proposed changes to the Unfair Commercial Practices Directive. Once the Directive enters into force, Member States will have 18 months to transpose it into national legislation.
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Geographic RegionEurope
